Ideas to Boost Business
Marketing Is Not A Battle Of Products Its A Battle Of Perceptions
a. Campbells Soup is number one in the United States but not in the United Kingdom.
b. Heinz Soup is number one in the United Kingdom but not in the United States.
c. Its a matter of perception Would you buy Pennzoil Cake Mix? Why not? Because we perceive Pennzoil to be a motor oil. They could make the best cake mix in the world and it would still be a very tough sell for most people.