Weve heard that 2015 is the year of mobile, and search engines like Google are putting more and more emphasis on your sites mobile capabilities.
1.Make your website responsive, which means the design will easy convert to desktop, mobile, tablet, and back and forth. Heres more from John Rampton on the increased importance of a responsive design.
2.Make fonts/colors/sizes appealing for mobile. Dont make text super small because a phone screen will already be much smaller. Split test between coloring for buttons like Sign Up Now! to see if red or green works better, etc. You might get different results than on a desktop.
3.Check your mobile speed. Speed also is a top metric for websites, so make sure your site is just as fast on mobile as it is on desktop.
According to KISSmetrics, 30% of users will only wait 610 seconds for a page to load before they leave the site. 31% of users expect a mobile site to load a little slower than a desktop, but 25% expect a mobile site to load almost as fast. Having a responsive mobile design can increase your organic search results.